Showing posts with label writing tips. Show all posts
Showing posts with label writing tips. Show all posts

Thursday, August 6, 2015

Punctuation Can Be Fun


Many times when I’ve told people that I was an English Major, I am answered by a groan and someone saying, “I hated that class in school.”  Why?  They often answer, “Too much memorization of stupid rules.”  I’d like to stick up for those “stupid rules”: I think that they are important because misuse of punctuation marks can lead to confusion; and isn’t writing ultimately about communicating, not confusing?  Here’s the best description of the importance of these rules: “Punctuation marks are the traffic signals of language: they tell us to slow down, take notice, or stop.”  This quote is taken from Lynne Truss’s book, “Eats, Shoots and Leaves.”   She provides several funny examples of misused punctuation.  Consider her title.  It was taken from a sentence she read that was presumably was about the eating habits of pandas; but the way it’s written, it makes you think that the panda had a gun: he ate his food, shot his gun, and then walked away.  Obviously, that’s not what the writer intended and there shouldn’t be a comma in his description.  Frank McCourt, the noted writer and humorist, said that Lynne Truss should be nominated for sainthood; and he should know about the need for rules about punctuation: he taught English and most likely saw several examples of bad writing over the years.



Here’s a funny example from her book about the misuse of apostrophes: she had seen a sign about a large play area for kids that said: “Giant Kid’s Playground.”  Would you want your child playing with the kid of a giant?  I sure wouldn’t.

Do you overuse exclamation points in your writing?  Truss quotes F. Scott Fitzgerald’s description of them.  He says, “An exclamation mark is like laughing at your own joke.”  She says that they are “like a big attention-deficit brother who gets over-excited, breaks things, and laughs too loudly.”  This is definitely something we should keep in mind in our writing.  I do not want to over-use them.

I write books with my husband and he’s asked me for help in knowing where he should use commas.  I tell him to imagine saying a sentence aloud, and whenever you pause, you probably will need a comma or some other punctuation mark.  Like Lynne Truss says, “they tell us when to slow down.”

Have you ever wondered where to use a colon in your writing?  Here’s her rule: “they deliver the goods that have been invoiced by the preceding words.”  I use colons a lot in my writing and I love this rule. Here’s an example of the correct way to use a colon: in “The Hound of Baskerville”, Sherlock Holmes says, “This much is clear Watson: it was the baying of an enormous hound.”  The writer should imagine saying a delighted and satisfying, “Yes”, where the colon comes.  Colons are nearly always preceded by a complete sentence and are used to precede lists.  When should you use semi-colons?  They are used to combine two related complete sentences when there is no conjunction (and, or, nor, but).

I wonder if someday soon, because of text messaging and Twitter, things like good grammar, spelling, and punctuation will be seen as a dying art; like using a fountain pen and going to the post office to buy commemorative stamps to mail your correspondence and cards.  In my own fiction writing, I use a lot of sentence fragments because I think they make the paragraph more dramatic; so, there is a time and place to bend the rules; but I liked to think that when I read articles from Time Magazine or Smithsonian, the writers will continue to use sentences that deliver the goods and tell me when to slow down, take notice, or stop.  I have to admit, though, that misuse of punctuation marks can lead to some hilarious and unintended meanings which are always fun to catch.


Monday, June 1, 2015

Marketing Your Book


Okay, you’ve just written the great American novel and can’t wait to release it to the world; then watch those royalties come streaming in.  You’ve asked a friend to proof-read it and give you constructive criticism.  He thinks your book is really good.  You may have even forked over $100.00 to a professional who designed a mind-blowing cover. Who wouldn’t want to buy a book with a cover like that? you ask yourself.

Stop.  Take a deep breath.  There’s one more make-or-break job you have to do: write a book description.  That’s not as easy as it sounds, especially with publishers like Smashwords who limit the short description to only 400 characters.  You may have a great long description, but you are going have to start deleting parts of it to fit into the short one.  It can be very frustrating.  I've seen some short descriptions where part of the last sentence is cut off.  Obviously, the writer didn't double-check it before publication. 

Here are some suggestions to consider:

1.     Don’t use subplots:  Keep to the main point and don’t confuse your readers: they probably don’t want to take the time to read a long description anyway.  Ask yourself, “What is the primary action that drives my book?”
2.     Make it concise.  A creative writing teacher once told me that a poem is more difficult to write than a short story or novel because with a poem, every single word must be packed with meaning.
3.     Keep it under 150 words.
4.     Write in the third person, present tense.  Imagine sitting face-to-face with your reader and they’ve asked you what your book is about.
5.     Write it as if you are the publisher—not the writer. Remember—the book description is a marketing tool—it's not literature; so it’s okay to hyperbolize a little.  Just don’t overdo it.
6.     Read book descriptions by other authors in your genre.

Last, but not least:  Use Emotional Power Words.  Make your readers wake up and take notice.   How?
1.     Use words that will raise their spirits and make them feel better.  Examples: miracle, triumph, jawdropping.
2.     Sex sells.  Take advantage of this by using words such as: sensual, thrilling, naughty, steamy, brazen.
3.     Make it forbidden by using these words: Pandora’s Box, confidential, cover-up, bootleg, Black Market.
4.     Fear is a powerful motivator, especially if you write murder mysteries.  Use words like: looming, revenge, frantic, searing.
5.     Fan the Flames.  Make them feel outraged at injustice. Use words such as sick and tired, back-stabbing, ruthless.
6.     Feed Their Greed: most people either want to make or save money. Use these power words to take advantage of this: bargain, profit, discount, quadruple.
7.     Make them feel safe.  Use these words: no risk, privacy, official, tested, guaranteed

Try using only six to ten of these emotional power words in your description. And last, but not least, here’s the most important factor to keep in mind when you are writing your description: make sure that your book lives up to your promises.  You don’t want your reader to feel cheated.  Make sure you deliver what your advertise, or your reader may want his money back; and even worse, may feel compelled to write a bad review or give a one-star rating.  And that’s the last thing we writers want.  Happy editing and good luck with your amazing new novel.